Blog Podium: My head is spinning with inspiration & ideas!
It’s been a whirlwind weekend of design inspiration, seeing old and new faces and learning so much my head is about to explode! Today I want to share with you what I learned at the inaugural Blog Podium which was held in conjunction with the Interior Design Show at the Metro Toronto Convention Centre.
The blogger brains behind this fantastic event are Lindsay of Little House Blog and Jen of Rambling Renovators. The mission of Blog Podium promised Conversation, collaboration and connection in a conference series that brings design & lifestyle bloggers, marketers, and the design community together.
Friday’s session didn’t disappoint. The topic was “Blogs & Media” and the panelists explored everything from the evolving relationship between traditional and new media to how to make your blog stand out to how to pitch magazines, television and other media with content ideas.
Blogs have leveled the media playing field and magazines are paying attention. As Margot Austin of House and Home said – she loves the dialogue it creates with readers and the feedback she gets on articles that are run.
To be a successful blogger it is critical to have a key message and stay on point. Kimberly Seldon wants to learn something from the blogger and is looking for an original voice with original thought. Kate Moore wants to see more about who we are and moments from our work. Who is the individual behind the blog? And, Margot Austin loves a beautiful, well edited blog. As she said: “There is space for appreciators not just creators”. She really appreciates someone who “creates a package of lasting beauty” with their own unique voice in how they present their words and images.
Jen Flores provided a unique blogger voice to compliment the media panel and her key pieces of advice for bloggers are to network, do guest posts on other blogs, make sure you have a blog roll so your readers can link up to other like-minded blogs and make sure that your content is easy and concise for editors to find.
So, how do you pitch your content to get published? All three media panelists had specific suggestions but the key elements to consider are the story behind who lives in the space, what does the space look like and a bio on yourself. But most importantly know who you are pitching to. For example, Chatelaine has a very different look than a House and Home story.
And finally, credit, credit, credit. Too many bloggers take liberties and don’t credit their images appropriately. It’s a hot topic in the blogging world and a message that was shouted loud and clear by the Blog Podium panelists.
So what am I going to do differently after Blog Podium?
Well, for starters … ReDesigning Sarah is about to introduce a new logo (thank you GS&B!) … Here’s a peek:
I’ll provide a recap of the IDS12 and Canadian Design Bloggers Meet Up I attended in the next few days but was so inspired by Blog Podium it deserved a post of its own.
Have you ever attended a conference or seminar that got your creative juices flowing?