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Reflections on Blog Podium

This past Saturday, I attended the 2nd Blog Podium event, “The Business of Blogging” on Saturday. Needless to say it was a fantastic event – well organized and a stunning location at the Arcadian Loft (although I had flashbacks of high school formals as I stepped off the elevator!).

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I walked away from the January Blog Podium event hyper and excited and this time I would describe my mood as reflective. Not in a bad way but more that it’s given me pause to think about the why and how behind my blog. I like it when events make me think like this … the end results when I am sifting through ideas and giving pause are generally very positive.

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Nicole Balch from Making It Lovely was the keynote speaker and walked us through how she got to a place where her blog is now her business. I learned about different types of ads, when to start advertising, how to determine your rates and all about ad networks and sponsored posts. I took copious notes and really enjoyed her humour throughout. It was very interesting to hear from a US based blogger. Check out this great recap from The A & B Stories for the details of everything Nicole covered.

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The panel discussion included Lindsay from Little House Blog, Christine from Bijou and Boheme, Cheryl from Gluckstein Home and Laura from Tribal DDB provided a uniquely Canadian perspective from bloggers, a brand and a media agency. Lindsay and Christine were so honest and candid about what they have done I truly appreciated the insight into their experiences and what they have learned. One of the biggest takeaways I had from this group is that design blogs are a relatively new community in Canada and there is so much we can all learn from each other. Everyone is figuring things out as they go – bloggers and brands alike! Here is a fantastic recap from My Daily Randomness.

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Afterwards there was a opportunity to mix with the brands attending the event and socialize with other bloggers. I had an amazing time catching up with friends old and new and meeting some fantastic brands in the design industry.

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I’m a goal oriented type of person and always like to set objectives before I attend an event and then work through what my next steps will be afterwards. Given that my blog is a way for me to explore different design ideas I will definitely continue to do that with aspirational and dreamy imagery. I will also be incorporating more posts that might help you with projects around your own home.

I would like to see my readership increase as I believe more people would like to hear and see what I am sharing. If you haven’t already done so, take a moment to subscribe to my blog (just under the archives section on the right) and share it with others too.

How this ties in with working with brands I need to think it through more but one thing is for sure that anything I bring to you is something I deem to be a value add.

Many thanks to Jen and Lindsay for putting together such a fantastic event. Even though I’m still working through how I want to action everything I learned on Saturday I am definitely motivated to continue doing what I’m doing and do it better, too!

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BlogPodium: Why I’m Going

BlogPodium is this Saturday. I attended the inaugural event in January and it by far exceeded my expectations. For those of you who aren’t “in the know”, BlogPodium is a conference series dedicated to bringing design bloggers together. The only forum of it’s kind in Canada, BlogPodium is the brainchild of Jen from Rambling Renovators and Lindsay from Little House Blog. I am very lucky to living in the Toronto area and be able to attend an event like this.

Saturday’s topic is “The Business of Blogging” – specifically what opportunities are there to monetize your blog while staying authentic and true to why you write. Nicole Balch from “Making it Lovely” is the keynote speaker followed by a panel discussion and cocktail reception.

Why, you might ask, am I interested in attending an event where the focus is on “The Business of Blogging”?

#1 Blogging is Tied to the Future Growth of my Business

Yep, I said it out loud … my business. I have already generated referrals from my blog for my interior decorating business, Spruce Street Projects, even though I have not actively promoted or rarely mentioned that I have a job outside of blogging – right now. With this in mind, I want to know what other bloggers are doing, how they are doing it and what opportunities are there to collaborate and learn from like-minded people in the design community. Networking in this fashion only serves to generate better content to you, the reader, and by extension my clients.

#2 Meet the Brands that are Sponsors of BlogPodium

Jen and Lindsay have put together a fantastic line-up of brands that are keen to work with bloggers. I’m talking top tier brands in the design industry. These are companies that I’d like to work with both as an interior decorator and blogger. The panel discussion promises to provide insights on how to work with brands as a blogger followed by face to face conversations.

#3 Motivation & Inspiration

Every blogger event I have been to I have walked away inspired, connected and motivated to keep blogging and striving to the next level. Given some of the contests and conversations leading up to BlogPodium this weekend I have a feeling this might be the best event yet.

So there you have it. Three reasons why I’m going to BlogPodium. I will report back next week with a post-event wrap up.

Do you attend any conferences in your area of specialty that leave you energized and motivated?

I’m “So Canadian Eh”!

Just a quick note to tell you to take a minute today to check out the amazing blog “Hodge: Podge” where Barbara has featured me today as part of her “So Canadian Eh?” series. I am very excited to meet Barbara in person at the upcoming Blog Podium.

I am beyond flattered! Thank you Barbara!!

Enjoy your Friday!!

The State of the Union

It was a bit odd not to be in Canada for Canada Day (why?) but it’s been great to hang out with family and celebrate the 4th of July holiday instead.

A sense of pride, a sense of community – these characteristics have jumped out at me over the past two days while vacationing in Southern Vermont.

Vermont Symphony Orchestra

Last night we went to an outdoor concert put on by the Vermont Symphony Orchestra followed by showstopping fireworks.

Today we went to a 4th of July parade. Everywhere we went people were in holiday mode, celebrating family, friendship and community.

Young, old, those who serve, sports teams, music and of course groups expressing their political opinions all walked with pride today down the main street of their hometown.

As I learned last weekend community is all around – it’s about sharing and celebrating things you have in common with others. And maybe raising a glass or two while you are at it!

Here are a few shots of today.

Main Street USA

A beautiful day for a ride

Those who serve

Of course, the firetrucks from every neighbouring community

 

Music!

Youth

Activism

This summed up my thinking about community  …

Happy 4th of July to my US family and new friends I’ve met this weekend!

Have you celebrated community lately?

images via moi & here